

— Capital at risk. T&Cs Apply. Nothing in this article constitutes investment advice. —
A business model where a company provides software solutions to other businesses on a subscription basis. The B2B SaaS company hosts and maintains the software, and the customers access the software through the internet. B2B SaaS companies provide a wide range of software solutions such as customer relationship management (CRM), project management, accounting, human resources (HR), and more.
Some of the most successful examples of B2B SaaS companies include:
In the early days of the industry, SaaS solutions were seen as new, untested, and generic technology, and many businesses were hesitant to adopt them, but we’ve seen a shift in this in the last 10-15 years as the technology has matured. Today, businesses are more comfortable with the idea of using cloud-based software solutions.
The early-adopters:
Large enterprise companies (those with thousands of employees) were among the first to adopt B2B SaaS solutions. Why? These companies have the resources to invest in the necessary infrastructure and support to ensure that the software is integrated into their existing systems. Enterprise companies are also more likely to have complex workflows and specialised needs that can be addressed by customised software solutions. This has resulted in a faster adoption of B2B SaaS solutions by large companies.
What about SMEs?
On the other hand, SMEs have been slower to adopt B2B SaaS solutions. This is partly because many SMEs historically lacked the resources to invest in the necessary infrastructure and support. Typically, SMEs are often more focused on day-to-day operations and are unlikely to have the time or resources to invest in the implementation of new software solutions.
However, as the B2B SaaS industry has matured, the adoption rate among SMEs has increased. Many B2B SaaS solutions are now designed to be easy to use and require minimal setup time. On the cost front, many B2B SaaS companies offer free trials or low-cost subscriptions that make it easier for SMEs to try out the software before committing to a larger investment.
Impact of remote work:
In the wake of the COVID-19 pandemic, many businesses have had to quickly adopt remote work practices and SaaS solutions have played a critical role in enabling businesses to work remotely by providing cloud-based software that can be accessed from anywhere.
— Capital at risk. T&Cs Apply. Nothing in this article constitutes investment advice. —